The glass column is used to present the elevator. The light from the sun will shine on the glass and make it glow so that it will be visible from afar.
The elevator is at the platform where the cilents will be able to board the elevator.
Side alley look out. The balcony here is used to symbolise that behind all light and power of Steve Jobs and his apple firm there was also a time where there are hardships and difficulties he had to come through with. These difficulties happened when his firm was "over-shadowed" by Microsoft. The light is blocked out by the elevator here which shows that that development to the future and power. In this case the halo on the elevator will represent the path to power for Steve Jobs with his firm.
Duncan Chang
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