Monday, May 19, 2008

Case Study : United Visual Artist (UK) a.k.a. UVA


After the lecture where russell was talking about how building in the future will move with human action it reminded me of a similar saying that I heard at the semi-permanent design conference back in Auckland in 2007. They work mostly with the relationship between human movement and lighting. Here are some examples...

"VOLUME"





"UNTITLED"




"London-based United Visual Artists work with LED, traditional lighting and projection technologies as sculptural elements, with their bespoke software approach allowing them to use existing technologies in new and unusual ways.

UVA's approach combines three disciplines, art direction, production design and software engineering. Their philosophy is to tightly integrate these elements to deliver real-time, immersive and responsive experiences. A team of eight, they aim to work on a diverse and expanding range of projects, drawn from the commercial and non-commercial arenas, and to collaborate with a wide range of artists and companies.

A lot of their work is in the music arena, providing environmental graphics, lighting and video backdrops and live content for U2’s Vertigo, Basement Jaxx and Massive Attack World Tours, the MTV European Music Awards, videos for the Artic Monkeys and Kylie Minogue. Other recent projects include collaboration on a live performance piece ‘Echo’ at the Tate Modern, an interactive audio-visual installation ‘Volume’ presented by the Victoria & Albert Museum and Playstation, a graphic rhythmic video backdrop for Prada/The Kills event Fashion Rocks! and the BMW 1 Series Launch.

UVA have also been performing their own show ‘UVA Live’ since 2005, performing in Buenos Aires, Singapore, Tokyo, Taipei, Moscow, The Hague, Barcelona and at the ICA in London."


Reference: http://www.scoop.co.nz/stories/CU0705/S00018.htm

Official Website -
http://www.uva.co.uk/

Youtube Channel website - http://www.youtube.com/profile_videos?user=UnitedVisualArtists&p=r

Duncan Chang

No comments: