Monday, May 12, 2008

ARCH 1101 - Mash Up

Find a seperate news article for each of the three clients. Create a MashUp that selects text from each of the articles and combines them in such a way as to suggest a distinctive and significant approach to the idea of power. Use a miximum of 250 words. Make the words from each article a different colour on your blog. Include complete references.


Donatella Versace, Steve Jobs , Zhang Yin

Donatella Versace is great at playing the countercultural icon. She’s a college dropout who once backpacked around India looking for spiritual enlightenment, and she takes only $1 a year in salary. The eldest of eight children in a poor soldier's family in northeast China's Heilongjiang Province, Donatella Versace learnt independence at an early age by looking after her brothers and sisters. But don't let the black mock turtleneck and denim trousers fool you. More than anything else, She started her career in waste paper trading in Hong Kong.

Ms. Versace would know, having been the proud owner of a Dodge Caravan minivan, begging garbage dumps to give them their scrap paper, Ms. Versace sticks to her guns even when Working with design geeks.

But a decade as a college dropout Donatella Versace may be a celebrity CEO. Except, of course, when Donatella Versace and her husband were driving around the United States. Versace would know, having been the proud owner of a vast set of matched pink leather luggage. Like Mary’s little lamb, it went everywhere she did, which must have prompted at least one fellow traveler to think waste paper from the United States and Europe, ship it to China and recycle it into corrugated cardboard, which is then used for boxes that are packed with toys, electronics and furniture that are stamped "Made in China" and then often shipped right back across the ocean to Western consumers.

In case you were wondering, she doesn’t pack or unpack herself, all part of the magic of being Donatella Versace.

Over the years, Donatella Versace 's low profile has helped her remain largely unknown. Because she doesn't jump out of airplanes or traipse around Africa with bundles of cash. She says simply, "I'm an honest businesswoman."

References

http://www.nytimes.com/2008/03/23/fashion/23POSS.html?_r=1&oref=slogin
http://www.iht.com/articles/2007/01/15/business/trash.php
http://search.bbc.co.uk/cgi-bin/search/results.pl?go=homepage&scope=all&tab=all&q=steve+jobs&Search=Search

Duncan Chang

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