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Duncan Chang
Established in 2001, they consider themselves lucky to be able to collaborate with clients who have allowed them to put the creative process first; understanding that this allows the development of inventive, fresh and beautiful work that hopefully contains meaning beyond its intended use.
Umeric was involved in packaging the 2006 ‘MTV Australia Video Music Awards’. Using the concept of 'Audio Creatures', Umeric directed and created the event opener, category sequences, identity and typeface. The project combined live-action shot in and around Sydney, with 3D animated creatures pulsating in time to surreal percussion and electronic audio.
Umeric’s most recent project was for MTV London. Ash was asked to write and direct two commercials for the HP sponsored show ‘Meet or Delete’ which airs in Europe. An innovative mix of live-action, 3D and prosthetics were used to create dark, surreal and surprising commercials to promote the show.
Their work has been featured/recognised internationally in magazines, websites and books published in Singapore, Hong Kong, the UK, France, Spain, Germany, USA, Japan, Australia and New Zealand. Umeric [meaning made for you] puts the creative first and foremost, with the primary goal of creating inventive, beautiful work."
The style of Umeric design is involving movement in buildings like what was shown the the lecture. I can only find some of their design on youtube and their website is under maintaince therefore I could not show the work featuring the moving buidlings.
One which I would of shown is the sea creature structure can how the move through music. I managed to get some images however it doesnt represent the real movement and sound involved in the creatures. But there is a link to a short preview of one.
http://www.maxon.net/pages/dyn_files/dyn_htx/htx/1714/01714_01714_4_l.mov
Here are some one of the ads produced by Umeric & a video clip of some of the work Umeric has produced since their debut in 2001.
www.umeric.com
"London-based United Visual Artists work with LED, traditional lighting and projection technologies as sculptural elements, with their bespoke software approach allowing them to use existing technologies in new and unusual ways.
UVA's approach combines three disciplines, art direction, production design and software engineering. Their philosophy is to tightly integrate these elements to deliver real-time, immersive and responsive experiences. A team of eight, they aim to work on a diverse and expanding range of projects, drawn from the commercial and non-commercial arenas, and to collaborate with a wide range of artists and companies.
A lot of their work is in the music arena, providing environmental graphics, lighting and video backdrops and live content for U2’s Vertigo, Basement Jaxx and Massive Attack World Tours, the MTV European Music Awards, videos for the Artic Monkeys and Kylie Minogue. Other recent projects include collaboration on a live performance piece ‘Echo’ at the Tate Modern, an interactive audio-visual installation ‘Volume’ presented by the Victoria & Albert Museum and Playstation, a graphic rhythmic video backdrop for Prada/The Kills event Fashion Rocks! and the BMW 1 Series Launch.
UVA have also been performing their own show ‘UVA Live’ since 2005, performing in Buenos Aires, Singapore, Tokyo, Taipei, Moscow, The Hague, Barcelona and at the ICA in London."
Find a seperate news article for each of the three clients. Create a MashUp that selects text from each of the articles and combines them in such a way as to suggest a distinctive and significant approach to the idea of power. Use a miximum of 250 words. Make the words from each article a different colour on your blog. Include complete references.
Donatella Versace is great at playing the countercultural icon. She’s a college dropout who once backpacked around India looking for spiritual enlightenment, and she takes only $1 a year in salary. The eldest of eight children in a poor soldier's family in northeast China's Heilongjiang Province, Donatella Versace learnt independence at an early age by looking after her brothers and sisters. But don't let the black mock turtleneck and denim trousers fool you. More than anything else, She started her career in waste paper trading in Hong Kong.
Ms. Versace would know, having been the proud owner of a Dodge Caravan minivan, begging garbage dumps to give them their scrap paper, Ms. Versace sticks to her guns even when Working with design geeks.
But a decade as a college dropout Donatella Versace may be a celebrity CEO.
In case you were wondering, she doesn’t pack or unpack herself, all part of the magic of being Donatella Versace.
Over the years, Donatella Versace 's low profile has helped her remain largely unknown. Because she doesn't jump out of airplanes or traipse around Africa with bundles of cash. She says simply, "I'm an honest businesswoman."
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